Samsung Galaxy Note II — My first Samsung product launch, the S Pen was a cutting-edge feature for its time. It let users draw on their photos, so our OOH posters found ways to bring this potential to life.
Samsung Galaxy S5 and Gear 2 — For this product launch, we were able to highlight each feature in a 12 consecutive pages of a national newspaper.
Samsung Galaxy Note II
Samsung Galaxy S5
Overall, Samsung was a wonderful client that provided many fun, though challenging opportunities. I consider myself lucky for getting to participate in these early launches.