Print & OOH – In healthcare, you don’t treat the disease, you treat the patient. As a regional hospital system, Texas Health Resources provided an opportunity to write with a smile as we took a human approach in promoting the different locations and services.
Texas Health offered a great exercise in copywriting. Serve a clever headline and pay it off with the service. It was a challenge to keep fresh (and the ebola situation from 2014 was a whole thing), but they gave us a good deal of creative freedom.