Direct Mail – As postcards, parts of DM kits and custom mailers, we were able to use the medium to make the threat these small critters pose feel much bigger.

Experiential – We wanted to get the fact that roaches can spread disease like staph, strep and e. coli. So, we literally spelled it out for everyone in public space.

Direct Mail

  • We wanted to bring the true costs of termites to the forefront.

  • Termite swarm season comes every spring, and we wanted to help our audience to see it coming.

  • The damage may not feel as catastrophic as a fire, but it’s much more likely and will also hit your pocket book.

  • Millions of termites could be inside a home, eating away, and the longer one waits, the more damage they’ll do.

  • Termites need less than a quarter inch to get inside and make your home their dinner.

  • Miniature mattress were sent to managers of major hotel chains with miniature brochures to help their staff identify if any of their rooms had bedbugs.

Experiential Media

  • In a public venue in Dallas, we filled the word E. Coli with live cockroaches to illustrate one of the many diseases these creatures can carry.

Terminix was one of my earliest clients and one of the most fun. Our team was privileged enough to explore many different mediums and deliver some unique strategic messages for the brand.

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