Online Grocery Pick-Up at City Year Event — To promote its new service in 2019, Walmart wanted to create an experience that would draw a crowd based on its “Famous Cars” television commercial.
We developed a booth with an interactive racetrack that allowed guests to race RC cars through scenes from famous films. (Built only using products available at Walmart).
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Brand ambassadors made the booth inviting as they invited families to compete against one another.
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Crowds gathered to watch racers and with their turn.
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Fun was had by participants of all ages with references to major franchises sprinkled throughout the course.
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Some people got really into it.
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The featured benefit of Online Grocery Pick-Up was always present throughout the experience.
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After racing, participants would each get a piece of swag and a picture in our winner’s circle.
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Our booth was one of the most popular throughout the event with regular lines and traffic.
From the challenge of using only products available at Walmart to incorporating nods to major film franchises to watching the results as it was brought to life, this was one of the most fun assignments of my entire career.